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For Your Consideration
Look out, Hollywood: The Internet is turning designers into film producers. Karin Nelson meets the characters behind the year’s coolest fashion flicks.
February 2011
H&M
had a loose concept of the film the company wanted for its Lanvin
collaboration when H&M approached Figgis to shoot it last summer. “They
had all these different scenarios of people wearing the clothing,” says
Figgis, the director of Leaving Las Vegas. “I took those ideas and made
a story out of it.” Shot on a set in Paris built to resemble an elegant
old hotel like Le Crillon, the nine-minute film, which debuted in
November on H&M’s website, tells the story of a designer who falls
asleep while sketching his collection. In the subsequent dream
sequence—a darkly comic romp through the rooms—guests are seen taking
showers, doing cardio, and devilishly dancing about in Alber Elbaz’s
flouncy cocktail dresses. “I don’t think fashion should be breezy,
breezy, girly, girly,” Figgis says. “Good fashion, like Alber’s, has
edge.”
February 2011
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