Gap 1969 opens in SoHo
Just across the street from the Gap’s old SoHo haunt, their new 1969 store at 513 Broadway is something of a denim Mecca. Featuring not only their full 1969 Premium Denim line but also store-only finds and exclusive European and Japanese styles, there is quite a bit to wade through.
Making the process easier is a staff of “Jean Experts” and possibly the coolest feature: an iPad work table that allows shoppers to peruse styling options, different styles, or shop for items that are out of stock or online-only.
The iPad work table
Of course, also housed in the modern two-story space (complete with a huge skylight and wall of greenery—perfect for dreary winter shopping days) is a well-edited selection of non-denim classic Gap pieces, from shoes to shirts, to round out your look. And be on the lookout for new fits like the 70’s-chic High Rise Trouser Jean and the boxy-fit Slouchy Slim Jean for men. Both are nicely priced under $70.