Fashion » Gap 1969 opens in SoHo

 Gap 1969 opens in SoHo

Gap 1969 opens in SoHo

Just across the street from the Gap’s old SoHo haunt, their new 1969 store at 513 Broadway is something of a denim Mecca. Featuring not only their full 1969 Premium Denim line but also store-only finds and exclusive European and Japanese styles, there is quite a bit to wade through.

EntranceRevised.jpg Making the process easier is a staff of “Jean Experts” and possibly the coolest feature: an iPad work table that allows shoppers to peruse styling options, different styles, or shop for items that are out of stock or online-only.

Ipaddeskrevised.jpgThe iPad work table

Of course, also housed in the modern two-story space (complete with a huge skylight and wall of greenery—perfect for dreary winter shopping days) is a well-edited selection of non-denim classic Gap pieces, from shoes to shirts, to round out your look. And be on the lookout for new fits like the 70’s-chic High Rise Trouser Jean and the boxy-fit Slouchy Slim Jean for men. Both are nicely priced under $70.

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