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Born into Style

For three generations, one London clan has had a front-row seat to the fashion revolution. Alexandra Marshall goes behind the seams with Joan and Sophie Hicks and Edie and Olympia Campbell.

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Edie, what about you?
EC: I like wearing things that are a bit off but not in a ridiculous “I’m wearing a huge hat” kind of way. More a socks with sandals way.

What’s the hardest thing about modeling?
EC: Probably loneliness. It’s worse when everyone’s speaking a different language.
JH: For me, it was tiredness. If you were quite successful, you never had time for lunch, and then they’d want you to stay late, and then you’d have trouble getting to your next appointment.

What about the pressure to be very thin?
JH: Oh, well, there weren’t fat people back then. But don’t get me on that because everybody gets so cross with me. We’re clogging up the National Health Service because people are so obese now.
EC: Mostly you can’t eat because there are all these glossy-eyed anorexics staring at you with your fish pie. And people backstage at fashion shows can be so mean. One show I did, I’m the first to get there and actually manage to find a little plate of breakfast when this hairdresser yanks me away from the food. I say, “Hang on, I’m just going to grab some tea and food, and I’ll bring it over.” She says, “No, come now!” The cameramen are the worst too. You say, “I’m changing; can you please put the camera away?” And they say, “Oh, no, honey, I’m not filming you.” But you can see the red light on! People need to take a breath and remember that it’s only fashion. Relax. No one’s going to die.

Sophie, why did you leave the industry?
SH: I started to see the same trends happening over and over. And people would gush over new girls like they were the greatest things ever, just to drop them for a new one. Fashion got less gripping. We’re so smothered by all these brands and cheap clothes now. Experimental dressing doesn’t really exist anymore.

Olympia, after doing Tim’s film, are you interested in modeling?
Olympia Campbell: Yeah, if I’m offered.

Do you like having your picture taken?
OC: I like the pictures after. It’s not torture in the moment, but it’s slightly embarrassing with people watching.
SH: Olympia and her friends, one of the things they love to do is go to one another’s houses and bring over their clothes. Then they dress each other up, make each other up, do each other’s hair, and photograph themselves.
OC: It’s fun to dress someone up, but it’s embarrassing to get it wrong.

What do you like to wear?
EC: She wears little whimsical tops and little whimsical shorts and little silky things and high socks.
JH: Well, we like a bit of whimsy-dimsy!
EC: It’s a bit Chloé but kind of Lolita.
OC: What is Lolita? People keep saying that!
EC and SH [in unison]: Read it!

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