Who’s the Boss?
Last night Hugo Boss hosted a star-studded event to celebrate the re-opening of their Soho boutique and the Young Collectors Council of the Solomon R. Guggenheim Museum. The store’s bold redesign (above) is sleek and glossy — dramatic high ceilings with large modern chandeliers, white Corinthian columns set against red lighting and sleek dark walls cleanly lined with merchandise. The guest list was equally impressive: Chloe Sevigny, Ryan Kwanten, Colton Haynes (of MTV’s new “Teen Wolf” re-boot) and Alex Pettyfer, all dressed in Hugo Boss, partied alongside CEO Claus-Dietrich Lahrs and Creative Director Eyan Allens, while listening to the DJ skills of Paul Sevigny. Editors, socialites, and fashion girls made up the rest of the crowd—all out on a rainy night to celebrate the classic American brand.
From left: Ryan Kwanten and Chloe Sevigny; Paul Sevigny
From left: Claus-Dietrich Lahrs and Eyan Allen; Colton Haynes