When Justin Kern and Stephanie Danan (below) launched Co, a collection of refined basics, they were clear on one thing: They didn’t want to have a fashion show. Instead, the couple decided to draw on their backgrounds in film—she’s a producer; he’s a producer-screenwriter—and make a movie trailer about a woman (Elodie Bouchez) torn between two men (Kern and musician-actor Henry Gummer) who ultimately chooses herself (needless to say, all the while impeccably attired). Directed by Daryl Wein, the short has a sophisticated, sun-drenched Seventies feel that jibes perfectly with the clothes: tailored silk blouses, pencil skirts, slouchy cashmere knits, and some seriously natty furs, including a fetching cape that Bouchez insouciantly throws on for an evening out with friends. “We created the line as we wrote the movie,” says Danan. “The clothes came from the character, who’s a real, complex woman, so they’re luxurious but practical” (co-collections.com).