It's almost too easy: You create an online profile detailing your style
and fit preferences, then consult with an on-staff stylist via e-mail or
phone. Before you know it, a trunk full of expertly curated clothing and
accessories arrives on your doorstep; returns are free, and you're
charged only for what you keep. An average guy being able to collaborate
with an industry professional is genius, and the process exposes
non-shopping men to new brands, new garments, and, ultimately, new
style.
November 2011