An Exclusive First Look at Armani's New Short Film

Fashion » An Exclusive First Look at Armani's New Short Film

Akris top and pants; Efva Attling necklace. Balenciaga turtleneck; Alexander McQueen kilt and trousers. Hair by James Pecis at D+V Management; color by Rachel Bodt at Cutler Salon; makeup 
by Val Garland at Streeters London; manicures by Beatrice Machnow. Models: Mariacarla Boscono at Women Management; Tim Schuhmacher at Nest Model Management. Produced by JN Production. Digital technician: Julia Comita. Photography assistants: Edward Singleton, Marcus Paarmann, David 
Prior. Fashion assistants: Ryann Foulke, Denise Bodden, 
Stefan Teske. Special thanks 
to AprilMay Productions 
and Boros Collection Berlin.

An Exclusive First Look at Armani's New Short Film

If Hitchcock created fashion films, this would be it. One plus One, Giorgio Armani’s suspenseful new three-minute film showcases the Spring Summer 2012 collection on three models locked in a love triangle of hot pursuit. Directed by Luca Guadagnino, director of 2009′s I Am Love, the vertigo-inducing shots of the Italian cities of Mantua and Cremona serve as backdrops to signature sleek black suits and the collection’s opalescent quality. “Today, fashion needs to open itself to new languages,” says Giorgio Armani. “Cinema is the form of expression I have always felt the closest to.”

Fashion on Film Chromeless Player

brightcove.createExperiences();