W Magazine and P&G Prestige's Beauty Blow Out

Fashion » W Magazine and P&G Prestige's Beauty Blow Out

W Magazine and P&G Prestige's Beauty Blow Out

blog-solve-p&g-event-01.jpg Most Fashion Week-goers have been making dizzying rounds at Le Baron, Acme, Indochine and the Boom Boom Room for their nighttime revelry. Tuesday evening, W Magazine and P&G’s Joanna Crewes lured them to more civilized grounds—the Upper East Side—for the mesmerizing premiere of “The Ever-Changing Face of Beauty,” a film created by Sølve Sundsbø (and stills from which appear in the magazine’s March issue). Guests entered the cathedral-like New York Armory space whose appropriately hushed atmosphere, save for a moody soundtrack, helped train all eyes to two, fifty-foot high, dramatically curtained off-screens, showcasing the film, which has Lara Stone and a very chiseled male mannequin morphing through a variety of scenarios, combined with flora, fauna and natural elements. The sight proved a relief to some. “It’s so calming,” purred Ann Dexter-Jones as she gazed up. Perhaps that’s why so many celebrities sought relief there from the more cramped environs of other fashion parties: Cate Blanchett, Sienna Miller, Evan Rachel Wood (who arrived with fellow Gucci fragrance campaign star Chris Evans), Felicity Jones and a runway’s worth of models like Bianca Balti, Shalom Harlow (recently on the catwalk for Alexander Wang) and Constance Jablonski all seemed happy to stare at the screens like kids in front of the TV. If only children watched such highfalutin fare. Afterwards, a select group repaired to the nearby Mark Hotel for an intimate candlelit dinner.

Click here to see photos from the event.

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