Joe Fresh Hits 5th Ave

Fashion » Joe Fresh Hits 5th Ave

Joe Fresh Hits 5th Ave

Affordable fashion and VIP Cocktail Party or Mayor Bloomberg don’t usually coexist, and for a time, neither did affordable fashion and Fifth Avenue. But Canadian retailer Joe Fresh’s latest opening last night added to the growing roster of wallet-friendly retailers on the famous stretch. And yes, Bloomberg was there too.

blog-joe-fresh-01.jpgJoe Fresh’s Fifth Avenue location

Guests like Jessica Stam and Tommy Ton turned out at the 510 5th Avenue landmark building (the Harry Bertoia 70-foot gilded screen is still there) to sip orange cocktails, mingle, and shop—with a portion of the proceeds going to the Public Art Fund.

blog-Joe-Fresh-02.jpgJessica Stam

And in another unexpected mash-up: Joe Fresh-inspired videos from Ellen von Unwerth, Deborah Turbeville, and Sue de Beer dotted the second floor. Click here for an exclusive look at de Beer’s video featuring Theodora Richards.

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