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W
- Fashion
Moving Images
Photography-and-animation duo Pamela Reed and Matthew Rader of Reed + Rader use the phrase “augmented reality” to describe their work, which is part high-concept fashion photography, part digital video. For W, they animated runway looks with models playfully moving alongside futuristic graphics. “Fashion has always been great at dreaming up fantasies with whimsical characters,” Reed says.
August 2012
Alexander McQueen
Dandelion printed organza dress with invisible tulle inserts & trumpet
sleeve, pale silver flat & 3D Dandelion embroidery and hand massaged
collar, mirrored plexi visor, pale silver T-bar Horseshoe sandals with 3D
dandelion embroidery, available at alexandermcqueen.com
August 2012
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