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W
- Fashion
Moving Images
Photography-and-animation duo Pamela Reed and Matthew Rader of Reed + Rader use the phrase “augmented reality” to describe their work, which is part high-concept fashion photography, part digital video. For W, they animated runway looks with models playfully moving alongside futuristic graphics. “Fashion has always been great at dreaming up fantasies with whimsical characters,” Reed says.
August 2012
Mary Katrantzou
From left: Guido jacket, $3,470, and trousers, $1,785, at Neiman Marcus,
LA and FashionIsland Christian Louboutin shoes, christianlouboutin.com;
Powder Gun dress, $5,950, at Carla Martinengo, Christian Louboutin
shoes, christianlouboutin.com; Roseterrier dress, $12,400, at Opening
Ceremony, Christian Louboutin shoes, christianlouboutin.com
August 2012
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