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W
- Fashion
Moving Images
Photography-and-animation duo Pamela Reed and Matthew Rader of Reed + Rader use the phrase “augmented reality” to describe their work, which is part high-concept fashion photography, part digital video. For W, they animated runway looks with models playfully moving alongside futuristic graphics. “Fashion has always been great at dreaming up fantasies with whimsical characters,” Reed says.
August 2012
Alexander Wang
From left: Lacquered hand knit zip front jacket, $1,250, leather paneled
pant with waxed treatment, $1,050, leather Kim Bootie, $695, at
Alexander Wang, New York, 212.977.9683 or alexanderwang.com; Leather puffer vest with removable hood, $1,595, merino wool magnified
fishnet long sleeve turtleneck, $795, slouchy lambskin bonded pant,
$995, leather Kim bootie, $695, at Alexander Wang, New York,
212.977.9683 or alexanderwang.com; Perfecto Hybrid Jacket with bonded
leather interior, $1,450, merino wool magnified fishnet
long sleeve turtleneck, $795, Trompe L'oeil pant, $495, leather Kim
bootie, $695, at Alexander Wang New York 212.977.9683 or
alexanderwang.com
August 2012
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