Sex doesn’t always sell. Walter Van Beirendonck found that out when he
paired little boys with large bearded men for his fall 1996 Wonderland
collection for his label Wild & Lethal Trash—in a reference to the
“bear” subculture of rugged, heavy-set gay men with facial hair (left).
And Vivienne Westwood caused a storm in 2003 when she sent male models
down the runway with fake breasts under cashmere sweaters.