Now that Soviet uniforms have been relegated to fashion Siberia, Moscow-based designer Vika Gazinskaya (above) hopes to be the face of a new futuristic yet flirty style of homegrown dressing. A blogosphere darling who’s her own brand ambassador, she prefers colorful prints, exaggerated proportions, and extremely flared skirts. (“Maybe in my past life Balenciaga did all his fittings on me?” Gazinskaya muses of her love of volume.) Her first mannequins were the Barbie and Ken dolls she styled and photographed as a child; soon she was experimenting with her own outfits and makeup, despite the slim pickings in Boris Yeltsin–era Russia. Nowadays, what interests her are “combinations and proportions that no one has ever worn before,” she says. “Trend is kind of taboo for me. I only wear things that fit organically with my state of mind.”
Vika Gazinskaya cotton blend dress.