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- Fashion
Parkas and Recreation
To celebrate the brand’s 60th birthday, we reflect on a few of Moncler’s pivotal moments. Click here to read the article.
November 2012
Big in Italy
In the mid-eighties, a band of affluent Milanese teens made fashion
history when their look—rolled-up jeans, button-down shirts, Ray-Bans,
and brightly colored puffer jackets—spawned a Moncler craze, culminating
in the sale of 40,000 of the jackets worldwide.
The paninari (above),
as the preppies were called because of the fast-food joints where they
would hang out (panini is Italian
for sandwich), effectively brought
the outerwear from the slopes
to the streets. However, it was a
short-lived trend, stymied
by the fact that, at the time, the garments
weren’t waterproof.
November 2012
More Fashion
