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Icon of the Decade | the 1990s
Tory Burch

After Oprah Winfrey lauded her as the next big thing, societys golden girl grew her label into a global empire. but, as Kevin West reports, little miss perfect refuses to gloat.

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With next year’s release of her fragrance from Estée Lauder and continued expansion into emerging markets, her company will almost certainly top the billion-­dollar milestone before its 10th anniversary. In other words, when I wondered years ago why Burch would bother opening a store, I was asking the wrong question. She was launching a lifestyle empire, and she knew it at the time. “I had more guts than I probably should have had,” she says.

Burch’s success since then, her mission accomplished to win big while still playing nice, singles her out as the boomiest social figure to have emerged from the boom-boom nineties.

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