Sarafina Sama’s line, Isa Arfen, began as a personal project. “I just made a few one-size-fits-all summer dresses for family and friends,” says the London-based, Italian-born 32-year-old, who also worked for Chloé in Paris. Buoyed by the feedback, she made the line official in 2012, finding inspiration for her cheerful aesthetic in the society photos of Slim Aarons and Arfen’s two eccentric, vintage-loving aunts who “always look totally comfortable in what they wear,” she says. For spring, Sama immersed herself in Paolo Roversi photos of Romeo Gigli collections and Antonio Lopez
fashion illustrations. The results? Voluminous asymmetrical silhouettes in bright hues, as well as her first print, a giant eye peering
out from a flowing skirt.