A cult lingerie designer turns up the heat at Eres.
Yasmine Eslami, a Paris lingerie designer who also styles shoots for the saucy magazine Purple, knows how to flatter and flaunt the female physique. The fit of her first swim collection for Eres is “French”—which is to say, a little on the skimpy side—and ’70s-inspired, with sexy keyhole cutouts and, on the one-pieces, plunging backs. “With clothes, you can rarely expose this area,” she says of her favorite erogenous zone. “So it’s nice to focus on it with swimwear.” Eslami has also introduced a line of beachwear for the brand—mini–wrap dresses, brightly colored terrycloth tunics, silk rompers—designed to complement the maillots. “We’ve thought of everything.”