What style does your customer love?
My client generally likes to mix a very feminine, romantic style with a bit of a neutral and clean vibe. I think it's all about the shoulders, either bare shoulders or big volumes cascading from the shoulder—it is what every women craves.
What is the main difference between Mexican and American clients?
I really think Americans are very loyal to well established brands—they like easy, simple, clean, classic and to have fun with some alternative pieces. I think in Mexico we are all about the color, rich textures, super feminine. Me in particular, I love to offer beautiful color contrasts, amazing materials, easy-to-mix pieces and a mix of sexy, classy and super feminine.
Has there been a favorite moment since you launched?
I always shout with happiness when I see girls like Olivia Palermo, Miranda Kerr, Hillary Rhoda, Coco Rocha, Alessandra Ambrosio and Candice Swanepoel wearing my dresses.
Photo courtesy Kris Goyri.