Founded: Fort Greene
The Aesthetic: Santa Fe bohemia with a dash of vintage romance. Project Runway alum Jones pays homage to her Western heritage with Navajo-inflected patterns and such materials as horsehair and porcupine quills.
Current Inspiration: Zambian psych-rock; the American Southwest
Ideal Client: “Mae West, if she were alive. Alexa Chung and Kate Bosworth,” says Jones.
Where to buy: Steven Alan
Photographs: Katja Rahlwes