Fashion » Accessories » Playing Peekaboo

  • Playing Peekaboo - Adele Fendi Bag
  • Playing Peekaboo - Naomie Harris Fendi Bag
  • Playing Peekaboo - Jerry Hall Fendi Bag
  • Playing Peekaboo - Cara Delevingne Fendi Bag
  • Playing Peekaboo - Georgia May Jagger Fendi Bag
  • Playing Peekaboo - Gwyneth Paltrow Fendi Bag
  • Playing Peekaboo - Kate Adie Fendi Bag
  • Playing Peekaboo - Zaha Hadid Fendi Bag
  • Playing Peekaboo - Tanya Ling Fendi Bag
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    Bag by Adele. Courtesy of the brand.

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    Bag by Naomie Harris. Courtesy of the brand.

  3. 3/11

    Bag by Jerry Hall. Courtesy of the brand.

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    Bag by Cara Delevingne. Courtesy of the brand.

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    Bag by Georgia May Jagger. Courtesy of the brand.

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    Bag by Gwyneth Paltrow. Courtesy of the brand.

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    Bag by Kate Adie. Courtesy of the brand.

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    Bag by Zaha Hadid. Courtesy of the brand.

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    Bag by Tanya Ling. Courtesy of the brand.

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Playing Peekaboo

Fendi’s fabulous friends add their personal touch to an iconic handbag.

After transforming Karl Lagerfeld into a purse, the Italian fashion house is once again bringing a touch of whimsy to the world of luxury handbags. This time, they recruited Gwyneth Paltrow, Tracey Emin, Georgia May Jagger, and other big names to personalize Peekaboo bags as a fundraiser for the UK-based charity Kids Company, which supports inner city children. “I wanted to make a bag that was as child friendly as possible while still being glamorous,” explained new mum Adele of her creation, which includes fluttering eyelashes that recall her own. Actress Naomie Harris took a different approach, designing a bag in honor of Nelson Mandela and his legacy. Unfortunately, Cara Delevingne, who carried the toy-sized Lagerfeld down Fendi’s Fall 2014 runway, did not include his likeness on hers.

The personalized bags will be on display at Fendi’s new flagship store in London, and will be available to purchase through an online auction at fendi.com. All proceeds will be donated to the charity Kids Company.