Foundrae, a cult jewelry line from Beth Bugdaycay, opens up shop.
Fashion veteran Beth Bugdaycay, an ebullient blonde who loves to hug, is a big believer in karma. So much so that she enameled symbols representing the concept—as well as those for strength, dreams, and protection—onto rings for Foundrae, her new fine-jewelry and ready-to-wear line. The positive energy she has put out into the world has already come back to her: Foundrae’s 18-karat gold cigar-band rings caused such a sensation at a Bergdorf Goodman trunk show a few months back that Bugdaycay ended up selling pieces off her own fingers. Now fans can find her jewels—and customize them—at her New York store, which opens this spring in TriBeCa.