Todd Cole for Rodarte’s spring 2010 collection: “Aanteni.”
It took all of 15 minutes for Cole and Rodarte designers Kate and Laura Mulleavy to come up with the concept for their first short film. “We’re into the same crazy stuff,” explains Cole, a fashion photographer who has made music videos for Kylie Minogue and Charlotte Gainsbourg. “Like the secret history of NASA.” Shot partly at SpaceX, PayPal cofounder Elon Musk’s spacecraft manufacturing facility in L.A., the nine-minute thriller, which premiered on nowness.com last March, features model Guinevere van Seenus running for her life in Rodarte’s shredded postapocalyptic dresses to music by the noise band No Age. What exactly is she escaping? An interspersed clip (provided by SpaceX) of a rather violent rocket launch offers a clue. “Technology can be scary,” notes Cole.