Adolf Loos (spring/summer 2012)
Loos felt that modernity meant embracing progress—but always within a cultural tradition. He rejected following trends just for the sake of change and insisted that every form and design have a concept behind it. His vision encompassed much more than architecture, and his mind was way ahead of the times. He wrote scathing fashion reviews, which are as inspiring as they are hilarious. For Loos, whose buildings (left, top) were key in architecture’s Modernist movement, a garment was modern when the person who wore it did not stand out. This is what I mean when I say that Akris strives to be ‘spectacularly unspectacular.’ Loos has always informed my pursuit of clothes that are versatile—for example, when I created a green parka that can be tightened with a zipped insert. He was an early advocate of functionalism and understated elegance. He argued that being normal was the new avant-garde, and I think that resonates today. Being provocative is now a marketing strategy— isn’t it more provocative to put the integrity of the human being at the center of economic and aesthetic decisions?
Styled by Edward Enninful