Fashion » Collections » Victoria Beckham’s Alternate Route

  • Victoria Beckham’s Alternate Route - Victoria Beckham Fall 2014
  • Victoria Beckham’s Alternate Route - Victoria Beckham Fall 2014
  • Victoria Beckham’s Alternate Route - Victoria Beckham Fall 2014
  • Victoria Beckham’s Alternate Route - Victoria Beckham Fall 2014
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    Victoria, Victoria Beckham Fall 2014 photographed by Todd Hido.

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    Victoria, Victoria Beckham Fall 2014 photographed by Todd Hido.

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    Victoria, Victoria Beckham Fall 2014 photographed by Todd Hido.

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    Victoria, Victoria Beckham Fall 2014 photographed by Todd Hido.

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Victoria Beckham’s Alternate Route

The fashion designer enlisted the artist Todd Hido to shoot her Fall 2014 Victoria, Victoria Beckham collection.

For her 2014 Fall collection, Victoria Beckham is taking a holiday from the traditional lookbook format. Instead of showing each of the eleven looks straight on, simply worn by a model, she recruited contemporary art photographer Todd Hido to shoot each piece in a dark, moody portrait. “His painterly quality and use of narratives felt in tune with how the collection has developed,” Beckham explained of the cinematic images. “Working with a photographer who doesn’t traditionally shoot fashion really enriched how I could portray the collection this season.” The result is quite posh.