FASHION

The Making of Calvin Klein Spring 2016’s InstaShoot


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Anyone who has attended a fashion show knows that getting an Instagram-worthy runway shot (even from the front row) is nearly impossible. This season, Calvin Klein took that to heart and created an #InstaShoot, a fashion story featuring the brand’s new Spring 2016 collection posted directly to Instagram. Say goodbye to blurry runway shots, this is the future.

Get an exclusive behind-the-scenes look at the shoot here–and follow @CalvinKlein on Instagram for the full story.

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Photography: Simon Cave (@simoncave_), flower animation: Hayden Zezula (@zolloc).

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Photography: Simon Cave (@simoncave_), flower animation: Hayden Zezula (@zolloc).

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Photography: Simon Cave (@simoncave_), flower animation: Hayden Zezula (@zolloc).

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Photography: Simon Cave (@simoncave_), flower animation: Hayden Zezula (@zolloc).

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Photography: Simon Cave (@simoncave_), flower animation: Hayden Zezula (@zolloc), models: Sophie Jones, Elena Rei, Laura Sorenson, Zaga Skerletovic, Hanne Raniely Linhares.