FASHION

At Pitti Uomo, The Guys and Girls Who Rule Gosha Rubchinskiy’s World

by Yu Fujiwara
Gosha Rubchinskiy at Pitti Uomo

For his Spring 2017 men’s wear collection, which showed this week at Pitti Uomo, Russian fashion designer Gosha Rubchinskiy cast a crew of 30 teenage boys on Instagram as models, and took over Florence’s abandoned tobacco factory on the outskirts of town. The very young men wore the kind of basic jeans and branded gym style sportswear he grew up wearing as an artsy, star-struck skater kid in ’90s Russia. Go on the scene here.

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