FASHION

Molly Goddard’s Dover Street Takeover


Behind the Scenes with Molly Goddard

Last fall, British fashion designer Molly Goddard captured the attention of London’s fashion crowd with her dreamy tulle frocks. This week, the fairytale continues with the up-and-comer’s installation at Dover Street Market—where her handmade dresses are front and center. Here, Goddard takes us behind the scenes.

1

“Laying out all the drawings from the presentation for DSMNY installation.”

Courtesy of Molly Goddard studio.

2

“There were a hundred or so drawings that survived from the AW15 presentation to decide between. Max got bored pretty quickly.”

Courtesy of Molly Goddard studio.

3

“It was the hottest day of the year when we painted the rugs for the installation.”

Courtesy of Molly Goddard studio.

4

“Mixing paints for the painted rugs.”

Courtesy of Molly Goddard studio.

5

“This is our queen seamstress Phoebe. The majority of our dresses are handmade in our studio in Ladbroke Grove in London.”

Courtesy of Molly Goddard studio.

6

“The beautiful Max getting in the way.”

Courtesy of Molly Goddard studio.

7

“Sarah Edwards, our fantastic set designer (who is also my Mum), getting messy.”

Courtesy of Molly Goddard studio.

8

“Sarah showcasing her ruined pedicure.”

Courtesy of Molly Goddard studio.

9

“Painting the rug for DSMNY.”

Courtesy of Molly Goddard studio.

10

“Painted rugs emulating an artist’s studio.”

Courtesy of Molly Goddard studio.

11

“We got the canvases from an art supplier who had used them for a display showcasing their new ‘cool’ spray paints.”

Courtesy of Molly Goddard studio.

12

“Queen seamstress Phoebe finishing a dress in the studio.”

Courtesy of Molly Goddard studio.

13

“Sarah packing for the DSM London window installation.”

Courtesy of Molly Goddard studio.

14

“The Goddard family painting the DSM London window.”

Courtesy of Molly Goddard studio.

15

“Putting the finishing touches.”

Courtesy of Molly Goddard studio.

16

“[Me] about to fall asleep after working through the night.”

Courtesy of Molly Goddard studio.

17

The final product.

Courtesy of Dover Street Market New York.