Wear Your Seoul on Your Sleeve
Logomania is yet again one of the season's reigning motifs in Seoul, where streetwear is king. But for every brand name emblazoned across models’ backs and chests, there's also been a slogan. From cheeky to dark, the plethora of messages printed on shirts and jackets this week has offered plenty of food for thought (or, in some cases, just a good laugh). Here, some of biggest statement-making looks of Seoul Fashion Week.