Since meeting in London where they were both studying fashion, the husband-and-wife designer duo Steve J & Yoni P, who are flanked here by the supermodel Ho Yeon Jung (left) and the stylist Ye Young Kim, have built their denim brand into one of the hottest tickets at Seoul Fashion Week. Their hip-hop inspired pieces, carried by the likes of Opening Ceremony and 10 Corso Como Seoul, have a feminine touch and a light sense of humor; and they're coveted by Korean celebrity devotees, not to mention their 100k-plus followers on Instagram.
Photo by Peter Ash Lee. Styled by Ye Young Kim. Model: Jung Ho Yeon.
From left: Ho Yeon Jung wears SJYP jacket, price upon request, collection at ssense.com. Yoni P wears SJYP coat, T-shirt, and boots, prices upon request, collection at ssense.com. Steve J wears SJYP jacket, T-shirt, and overalls, prices upon request, collection at ssense.com. Ye Young Kim wears SJYP jacket, price upon request, collection at ssense.com.
Production and Casting by Intoo Creative Group, Uni Yang, and Roian. Photo Editor: Biel Parklee.