Art & Design
Va-va-Voutsa! Inside Its New Pop-Up Shop, Not Your Grandmother's Wallpaper
Digitally-printed wallpaper has long gotten a bad rap, but thanks to young designers like George Venson, 31, founder of the label Voutsa, its traditional handmade counterparts are starting to look positively musty. Not that Venson can't appreciate the floral, sylvan prints that have been popular for centuries—“but they all kind of look the same,” he said. “I wanted to make [ones] that were new, a little fiercer, a little more playful, not so much like your grandmother’s dining room.” That starts, of course, with technology: Venson creates his own large-scale paintings and watercolors, then weaves them together digitally so that some prints don’t repeat for up to almost 20 feet. As showcased at his new pop-up shop on the Lower East Side, Venson has a fresh take on where the prints end up, too: He’s collaborated with the designer Paul Marlow for several years now on a series of printed and luxuriously roomy caftans, tunics, and wrap skirts, which hang on mannequins at the store. They're topped off with nun hat-inspired lampshades and surrounded by Venson’s original hand-drawn paintings, plus printed pillows, tote bags, and chairs. Take it all in, from Grecian urns and Prada-like lips, here—or just head to Fifth Avenue, where his designs are currently in the windows of Bergdorf's. Voutsa: The Vanity Project is open at 179 Mott Street from 10 a.m. to 7 p.m. daily until May 31st, 2016.**Voutsa: The Vanity Project is open at 179 Mott Street from 10 a.m. to 7 p.m. daily until May 31st, 2016.