People » Backstory: Serenity Now

Backstory: Serenity Now
The Amangani hotel

Backstory: Serenity Now

Low-key and unpretentious, Jackson Hole is a place to don a Stetson and get your fingernails dirty. But that doesn’t mean it’s all about cowboy bars and dude ranches. We offer a few gems that are quietly bringing modern style to this wild frontier.

The discreet and ultraluxurious Amangani hotel feels like a stunningly tranquil private home, with breathtaking Teton views outside and an interior that fuses Eastern minimalism with Wild West ruggedness (

Both eco- and family-friendly, Hotel Terra offers easy access to Grand Teton Park, the hip Il Villaggio Osteria bistro, and the Chill Spa, which uses Australia’s botanically based USPA products to drench altitude-weathered skin in nature’s most healing ingredients (

Locals (and visiting celebs) devour organic food and drinks at the laid-back Lotus Café (

Atelier Ortega

Tucked in a small strip mall, Atelier Ortega offers world-class chocolate, and innovative pastries give even the hardiest cowgirls a cacao high (

After dark, head to the sexy boîte Koshu Wine Bar, which serves the best cocktails in town alongside well-edited wines, pan-Asian food, and regular DJs (

Browse the eclectic mix of global fashion brands and gorgeous modern jewelry at the Rodeo boutique’s two locations in the area (

Rodeo Boutique

A sexy T-shirt from local enviro gang TreeFight supports the Tetons’ coolest cause—and might just have you passing for a native (

See More SocietyTravelWhereSociety,Travel,Where