Provenance: ArmeniaAge: 26
Instagram followers: 18,000
Certain members of the Armenian diaspora have dominated the global tabloids these past few years, but, so far, no Kardashian has cut a full-length album. Perhaps, then, the door is still open for Sirusho (whose real name is Siranush Harutyunyan) to introduce the world to a sound and language largely unknown in the West. Her single “PreGomesh” (which translates roughly as “go buffalo”) blends folksy and militaristic percussion with clubby, driving synth. In the video, Sirusho shows off spirited choreographic maneuvers including dust-kicking and vogueing—particularly impressive, as she’s weighed down by what appears to be every piece of silver jewelry on the planet.