Julia KalmanovichKalmanovich, 30, literally grew up with Russian fashion, surrounded by the fanciful costumes her mother created for a small Moscow musical theater. She went on to study at the Zaitsev Fashion Lab, founded by Slava Zaitsev, one of the only couturiers during the Soviet era. Kalmanovich’s 2006 graduation show of ultrafeminine frocks became the basis for her namesake ready-to-wear line. “For some designers, it’s something of a hobby to make beautiful things and play dress-up,” says the designer, whose clothes are sold at boutiques in Europe, the United States, and the Middle East. “For me, it was very important from the start to build a business.”Kalmanovich sweater and skirt; Balmain earrings.