Until recently, Kitsenko says, it was easy to spot a Russian woman on the streets of Paris. “She was blonde with sharp stilettos, and her clothes were all tight and supershort,” explains the 36-year-old creative director of Podium, Russia’s most forward-thinking boutique chain. “Now Russian women are looking at what’s happening worldwide to determine how they shop and dress.” Credit goes to Kitsenko and her husband, Eduard, who founded Podium in 1994 and were among the first to bring brands like Balenciaga to Moscow. Today, Podium’s relationship with the European fashion establishment is a two-way street: In 2009, the chain opened a jewelry outpost on Rue Saint-Honoré in Paris.
Givenchy by Riccardo Tisci blouse, skirt, and belt; her own rings.
Photography by Emma Summerton
Styled by Giovanna Battaglia