The appeal: Sassy, girly, unapologetic lover of cupcakes and romcoms—this more or less describes Kelly Kapoor, her character on The Office. (She also writes for the show.) Add braininess and one of the most compulsively readable Twitter accounts going and you have Kaling.
The demographic: all the would-be Tina Fey crushers, but born after 1980.
Styled by Edward Enninful