Fresh Faces

The ladies behind Earth Tu Face bring an organic ethos to makeup.

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Sarah Buscho and Marina Storm of Earth Tu Face. Photograph by Lianna Tarantin.

Fresh Faces

The ladies behind Earth Tu Face bring an organic ethos to makeup.

In 2012, the clinical herbalists Sarah Buscho, 33, and Marina Storm, 34, turned to their friend the designer Alexandra Cassaniti of Summer Bummer to help them realize the beauty line of their dreams. California-based and über sustainable, Earth Tu Face includes botanical-only skin serums and creams, as well as solid perfumes that come in real seashell compacts. While the line has already been picked up by Net-a-porter, Busch says, “we’re planning a shop in Oakland, where we can make products on-site, and we’ll also start creating limited-edition skincare according to what’s in season.” How very farm-to-vanity-table.

Earth Tu Face products

Earth Tu Face products. Courtesy of brand.