Charlotte Moss at home in Manhattan

Don’t Cross Moss

With her sharp eye and hard-driving style, Charlotte Moss is becoming the Martha Stewart of the Upper East Side set.

March 2008

Last spring Charlotte Moss, the interior designer, author and New York society figure, opened a namesake home furnishings shop on a prime Upper East Side block, just off Madison Avenue. Occupying an entire town house and set up to resemble a grand private residence, it has been a hit among Manhattan’s well-heeled, a place where swan of the moment Lauren Davis registered for her recent wedding to Andrés Santo Domingo and where a set of four hand towels goes for a cool $525. But Moss’s adventure in retail hasn’t been entirely smooth sailing. A few months ago, she says, she made some “tough decisions” and fired at least two employees who she felt weren’t up to snuff. “I have very little tolerance for people who are lazy,” says the fluffily coiffed 57-year-old, who speaks with the soft drawl of her native Virginia but delivers her words at a rat-a-tat-tat New York pace. “There are people who are get-it-done people, and there’s no bitching or moaning about it. Then there are people who think they are doing you a favor, and I can’t handle that. If you’re going to stand out, you gotta do something, and it’s called work, W-O-R-K!”

Over the past decade, Moss has done just that, building a name for herself as the Martha Stewart for the upper crust. She has written five books on decorating, with a sixth, A Flair for Living, set to be published by Assouline in the spring. She has eponymous collections of luxury china, fabric and linens; she’s developing carpets for Stark and a line of fragrances for Agraria; and, in addition to the five-story shop, she still runs her 22-year-old interior decorating business, working on multimillion-dollar homes from Tulsa, Oklahoma, to East Hampton. Along with her husband, financier Barry Friedberg, she’s also a major supporter of the Parrish Art Museum, UNICEF, Operation Smile and the New York City Ballet, of which Friedberg is chairman of the board. In April Moss will cochair the ballet’s spring gala, a high-water mark in Upper East Side social circles.

A detail of Moss’s home

At the couple’s home, a 1920s brownstone filled with 18th-century French furniture, chinoiserie and floral prints, Moss is known for hosting elegant dinner parties, which often culminate in her guests gathering around the cozy fireplace in her backyard garden. She’s also a pro at assembling what her friend Deeda Blair describes as a “modern salon.” Last year Blair and fashion designer Ralph Rucci attended an evening chez Moss that was inspired by Pauline de Rothschild. First, they heard a lecture by design expert Mitchell Owen on the life and style of the legendary tastemaker; then they sat down to tables decorated in the Rothschild manner, with Indian-style printed tablecloths and multiple flower arrangements.

Subscribe to Wmagazine.com
Give the Gift of Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Features
Jennifer Aniston and Gerard Butler do a little risqué role-playing in the California desert.
With a slate of quirky indie roles and a horde of digital followers, Demi Moore is reinventing her career.
Amid sultry settings and irresistible distractions, Madonna falls under the spell of Rio de Janeiro.
For years Bruce Willis vowed he'd never marry again. Then the movie star met sizzling Emma Heming, and she changed his mind—and his life.
W Specials
Revisit Posh & Becks, Brad & Angelina, Naomi on cleanup crew, Madonna's yoga poses, the Kate Moss tribute issue and more at W Classics.
Check out W magazine's covers from the past five years, starring everyone from Angelina Jolie to Renée Zellweger.
From a castle in the Dolomites to a modernist masterpiece in Malibu, revisit some of the most spectacular homes featured in W.
Subscribe to Wmagazine.com

W Newsletter

Sign up to receive the latest on fashion, art and style delivered to your email inbox.

Summer Camp

Summer Camp

Kate Moss, Lara Stone & Daria Werbowy frolic in the Miami sun. A Bruce Weber classic! (July 2008)

W Blogs

Brad Pitt and Angelina Jolie

Domestic Bliss

The Steven Klein shoot that started it all: Mr. and Mrs. Smith costars Brad Pitt and Angelina Jolie play house in Palm Springs. (July 2005)