For Georgina, who’s not a natural-born lounger, a week or two in Trancoso offers just the right amount of enforced laziness. “I’m a very active person,” she says. “I wouldn’t live here all year. It’s nice to relax here because I’m on holiday. In Europe, if I wake up in the morning and have nothing to do, it drives me mad.” After a couple of difficult years during which she fended off a major illness and shut down her knitwear line, Georgina has been getting back to the kind of frenzied schedule she prefers. This fall she’ll launch a line of luxury knits for the French boho label Antik Batik, and she’s consulting on new high-end retail projects in Qatar and São Paulo.
But she has no businesses planned for Trancoso—perhaps because she knows better. Georgina insists she’s now happy that town officials won’t let her pave the road to her house, even though it becomes impassable after heavy rains, with ditches three feet deep. “People keep saying, ‘Ah, Trancoso is the new Ibiza!’” she says. “I really hope not.”