What was the initial idea for the photo shoot?
I talked to Alex White [W's Fashion Director], and she said 2010 spring/summer Stella McCartney. So I was like, "Great! Jennifer looking like Jennifer."

But this is not exactly Jennifer as we know her.
We got there and the storyboards were kind of Kim Basinger in 9 1/2 Weeks. Which is even better, because then it started getting good.

What about day two of the shoot?
At the end of the first day Steven came up to me and goes, "Could you please ask her if she could not wash her hair tonight and just show up tomorrow?" I mean, she was rolling in the dirt, it was windy and she had hairspray in her hair.

She said yes to that? Dirty hair?
Yeah, we left her hair dirty. It just created a nice chunky texture. The key to Jennifer's hair is no matter what you do with it -- straight, frizzy, dirty -- it looks like it actually grows out of her head. She's someone for whom her hair doesn't wear her, she wears it.

Did she enjoy herself on set?
Jen's always really super game. Steven's so cinematic about his photographs, and she's an actress. It's all reminiscent of an old movie.

Do you think people will be shocked to see this side of her?
They're going to be talking s--t as usual, but who cares? We don't care about that.

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