At well over six feet tall, covered in tattoos, and strikingly handsome, Ben Gorham, the half-Indian, half-Canadian, Swedish-born founder of Byredo fragrances, is not your prototypical perfumer. Gorham trained in fine arts and briefly pursued a career in professional basketball before deciding to follow his, well, nose. Since its launch in 2006 in Stockholm, Byredo has quickly become a favorite niche brand.
This month, Gorham introdueced 1996—a collaboration with his longtime friends, the photographers Inez van Lamsweerde and Vinoodh Matadin. The trio originally created 1996 as a private edition, which they gave to friends and colleagues as a Christmas gift. The recipients all loved the fragrance so much, however, that Gorham decided to take it public. While Byredo has certainly developed a global fan base, the brand maintains firm Swedish roots. If you happen to be passing through Stockholm, a visit to the Byredo in the heart of the city is a must. Here are some of Gorham’s Stockholm tips.
The only real bespoke tailor left in Scandinavia.
Address: Brunnsgatan 4
2. INGELSTA KALKON
Turkey served a thousand ways!
Address: Humlegårdsgatan 13
One of the best sneaker stores in the world, which happens to be in my neighborhood.
Address: Åsögatan 124
4. ROSENDALS TRÄDGÅRD (Rosendals garden)
Great for lunch, they grow all their own vegetables.
5. MÄSTER ANDERS
Classic Swedish style bistro that's been around since the 1800's.
Location: Pipersgatan 1, Kungsholmen
6. MATBAREN By Mathias Dahlgren at Grand Hotel
Stockholm’s best fine dining experience.
Location: Grand Hôtel, Södra Blasieholmshamnen 6
7. TENNIS COURT ON SKEPPSHOLMEN
Summer tennis and breakfast at Hotel Skeppsholmen, hard to beat.
Location: Skeppsholmen island
8. ARTEK STORE
Best assortment of Alvar Aalto furniture.
Address: Repslagargatan 11
Next door to the sneaker shop and great art and architecture books.
Address: Åsögatan 124
10. STOCKHOLM CITY LIBRARY
Architectural landmark designed by Gunnar Asplund in 1928.
Address: Sveavägen 73
11. HOT DOG STAND
Try sausages from all over the world. Ask for the secret sauce.
Address: Nybrogatan 57
12. STOCKHOLM CLASSIC TATTOO
Best traditional tattoos in Stockholm. Ask for Jenny
Address: Södermannagatan 60
13. OUR LEGACY
Menswear for those in the know.
Address: Jakobsbergsgatan 11
Experience the world of Swedish author Astrid Lindgren's children stories— great for children as well as grown ups.
Location: Galärvarvsvägen, Djurgården