Under the oversight of the Collective's ambassador, Alexa Chung (above), the store is offering deep discounts on big-name British designers like Jonathan Saunders and Preen as well as wares from the country's biggest emerging talents--pieces you'd be hard-pressed to find stateside.

Here's a preview of what you can score:

And if you happen to be in Milan after March 27th, head to sister outlet Fidenza Village (another of the nine Chic Outlet Shopping villages), where Matthew Williamson will be launching an exclusive pop.