Paolo Bulgari, Jean Christophe Babin, Carla Bruni, Ignazio Marino, Shu Qi and Adrien Brody. Photo by Getty Images.
Paolo Bulgari, Jean Christophe Babin, Carla Bruni, Ignazio Marino, Shu Qi and Adrien Brody. Photo by Getty Images.

Anniversaries are a dime a dozen in the fashion industry. But how many brands can boast of more than a century in the business? Bulgari for one, and so it's little surprise that the luxury jewelry house rang in its 130th year with a splashy event in Rome that was as much a celebration of the Italian capital as it was the sparkling bijoux for which the brand is known. For starters, Bulgari donated 1.5 million Euros to the City of Rome to help restore the Spanish Steps. Next, came a cocktail at the new Bulgari store on Via dei Condotti, where pieces specially created for the occasion, including a 60-carat diamond necklace with a 12.16-carat drop, dubbed the Ultimate Temptation were on display. Afterward, guests like Bulgari ambassador Carla Bruni-Sarkozy, Taiwanese actress and model Shu Qi, Adrien Brody and Italian actress Lara Morante made their way to an elegant dinner near the Spanish Steps. Federico Fellini could hardly have choreographed a more glamorous affair.