Cat Deeley, Carolyn Murphy and Charlotte Tilbury. Photo by Dave Benett.
Cat Deeley, Carolyn Murphy and Charlotte Tilbury. Photo by Dave Benett.

Following in a long line of supermodels-turned-lingerie designers, Carolyn Murphy, Charlotte Tilbury and Debbie Von Bismarck— gathered at London’s Spring restaurant on Wednesday night to fête the transatlantic launch. At the dinner, Murphy explained why Cheekfrills, which favors organic, toxin-free fabrics, made an ideal partner. “I have a daughter and I want her to be aware of what she wears and the implications it has on our bodies and the environment,” Murphy explained. “Underwear is the closest thing we wear on our bodies and nothing with chemicals is ever any good.”

Wearing the right lingerie is also, according to Murphy, the key to sleeping well. “For the best night’s sleep, wear an eye mask, take your make-up off, turn off all phones and electronic devices, and, of course, wear a Cheekfrills chemise,” she said. When her stylish guests got home, however, instead of heading to bed many took the opportunity to document the personalized pink panties in their goodie bags with a few bathroom snaps. Checkout hashtag #carolynmurphyxcheekfrills on Instagram for a peek at the true after party.