What: The Coach Pups Party, a celebration of the brand’s new campaign featuring Ariana Grande’s dog Toulouse, Miranda Kerr’s dog Frankie, and Lady Gaga’s dog Asia Kinney, hosted by Toulouse.

Where: The James Hotel’s Urban Garden in SoHo.

When: Tuesday, July 28th

Who: Campaign star Toulouse Grande (Ariana Grande’s pooch) was joined by social media star dogs like @TheDailyWalter, @TinkerbelleTheDog, @ToastMeetsWorld, and more.

Why: The event not only celebrated the pups in attendance—who received massages, gourmet brunch, and personalized portraits—the brand made donations to animal charities in the names of each of its campaign stars.