SUPERBOWL SUNDAY

Gisele Bündchen and Football: A Timeline of Sideline Cheering and Elevator Rants

The complete history of Gisele Bündchen and football.


This Sunday, the New England Patriots will take on the Los Angeles Rams in the 2019 Super Bowl. While the main entertainment will be provided by Maroon 5, this year’s halftime performer, it’s the sidelines that you’ll want to keep an eye on for the main attraction. Cheering on her husband, Patriots quarterback Tom Brady, will be Gisele Bündchen, the top model turned supportive football wife. Bündchen is no stranger to the football field–or the high tensions that come with it. To catch you up to speed before the big game, read on for a timeline of the model’s capricious relationship to the sport.

2007: Speculation about the new rumored couple is kicked into overdrive as Bündchen was spotted hanging around the New England Patriots locker room after a game against the San Diego Chargers. The sighting came just a year after Bündchen split with actor Leonardo DiCaprio–and only a month after telling a reporter for the Boston Herald, “Tom Brady, definitely not too shabby. He’s pretty cute. All-American, that’s a good way to describe him. He’s cute, but if he has a girlfriend, he’s gay to me. There are too many men in the world to go after a man who has a woman. Life is too short.” That girlfriend? Actress Bridget Moynahan, who soon after split with Brady–just before announcing she was pregnant with his child.

2008: Over a year later, the couple was official and going strong. Brady’s football career, however–not so much. In September, the quarterback injured his knee during a game against the Kansas City Chiefs, leaving him on the sidelines for the rest of the season. All the better to play home with his model girlfriend; together, the pair purchased an $11 million plot of land in Brentwood, which would ultimately take them four years to construct their dream home and move in.

2012: Four years later, and now married, Brady was back on his feet–and heading to the Super Bowl. Leading up to the game against the New York Giants, Bündchen played the supportive wife part by sending out a mass e-mail asking for positive prayers and support. In the e-mail, obtained and consequently leaked by Page Six, the model wrote, “This Sunday will be a really important day in my husband’s life. He and his team worked so hard to get to this point and now they need us more than ever to send them positive energy so they can fulfill their dream of winning this Super Bowl… So I kindly ask all of you to join me on this positive chain and pray for him, so he can feel confident, healthy and strong. Envision him happy and fulfilled experiencing with his team a victory this Sunday. Thank you for your love and support. Love, G :)”

But alas, despite her good intentions, the Giants took home the victory, leading to a far less positive side of Bündchen. In the iPhone video heard around the world, she was secretly recorded ranting about the game and blaming her husband’s teammates for the loss: “My husband cannot fucking throw the ball and catch the ball at the same time. I can’t believe they dropped the ball so many times.”

Gisele Bundchen: Hothouse Flower

Yves Saint Laurent’s silk chiffon dress, at Yves Saint Laurent. Vintage necklace from Georgian Village; Yves Saint Laurent shoes.

Photographer: Juergen Teller Stylist: Jane How

Roberto Cavalli’s silk velvet dress with rhinestones, at Roberto Cavalli, New York, robertocavalli.com. Vintage earrings from Alfie’s Antique Market.

Photographer: Juergen Teller Stylist: Jane How

Giorgio Armani’s beaded silk dress, at Giorgio Armani. Balenciaga shoes.

Photographer: Juergen Teller Stylist: Jane How

Emanuel Ungaro’s silk dress, at Emanuel Ungaro, New York. Hermès cuffs; Emanuel Ungaro shoes.

Beauty Note: Add major oomph with Victoria’s Secret So Sexy Curl Enhancing Gel.

Photographer: Juergen Teller Stylist: Jane How

Dolce & Gabbana’s feather dress, at select Dolce & Gabbana stores, dolcegabbana.it. Kenneth Jay Lane bracelets; Dolce & Gabbana shoes.

Beauty Note: Add major oomph with Victoria’s Secret So Sexy Curl Enhancing Gel.

Photographer: Juergen Teller Stylist: Jane How

Dior’s silk chiffon dress, by John Galliano, at Dior. Christian Dior and Sonja Bischur necklaces; Gina shoes.

Photographer: Juergen Teller Stylist: Jane How

Giselle (June 2005)

Gucci’s crystal-embroidered silk tulle dress, at select Gucci stores, 800.234.8224, gucci.com. Christian Louboutin shoes.

Beauty Note: For no-holds-barred glamour, swipe on Victoria’s Secret Pure Reflection Ultra Shine Lipstick in Fire.

Louis Vuitton’s silk dress, at Louis Vuitton, 866.VUITTON. Vintage Givenchy earrings from Georgian Village; Louis Vuitton choker.

Beauty Note: For no-holds-barred glamour, swipe on Victoria’s Secret Pure Reflection Ultra Shine Lipstick in Fire.

Photographer: Juergen Teller Stylist: Jane How

Scott Wilson’s silver-dipped feather bikini, to order at Scott Wilson, London. Chanel bracelet, necklaces and belt; M&J Savitt necklaces.

Photographer: Juergen Teller Stylist: Jane How

Calvin Klein’s silk duchesse and satin dress, at Calvin Klein, New York and Dallas, calvinklein.com. Tom Binns jewelry; Pucci shoes.

Photographer: Juergen Teller Stylist: Jane How

Balenciaga’s silk gazar and organza dress with feathers, by Nicolas Ghesquière, at Balenciaga, New York. Balenciaga shoes.

Photographer: Juergen Teller Stylist: Jane How

Versace’s sequined silk dress, at Versace, 888.3VERSACE. Versace bracelets, necklace and shoes; DSquared gold cuff; vintage bracelet from Alfie’s Antique Market; Tom Binns earrings.

Photographer: Juergen Teller Stylist: Jane How

Emanuel Ungaro’s silk dress, at Emanuel Ungaro, New York. Christian Lacroix choker.

Beauty Note: A sheer slip of Victoria’s Secret So In Love Body Lotion leaves both silky soft skin and a hint of sandalwood in its wake.

Photographer: Juergen Teller Stylist: Jane How

Kenzo’s silk dress, to order at Bergdorf Goodman, New York; kenzo.com. Vintage bracelets from Alfie’s Antique Market.

Beauty Note: A sheer slip of Victoria’s Secret So In Love Body Lotion leaves both silky soft skin and a hint of sandalwood in its wake.

Photographer: Juergen Teller Stylist: Jane How

Lanvin’s silk jersey and chiffon dress with feathers, at Barneys New York; Saks Fifth Avenue; lanvin.com.

Photographer: Juergen Teller Stylist: Jane How

Chanel’s silk lace dress, at select Chanel stores, 800.550.0005. All jewelry by Chanel.

Hair by Luigi Murenu for Kérastase Paris; makeup by Aaron DeMey/Streeters. Model: Gisele Bündchen/IMG. Fashion assistants: Jessica Constance and Vanessa Reid. Special thanks to Spring Studios, London.

Photographer: Juergen Teller Stylist: Jane How
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2014: In an interview with the Associated Press, Bündchen let it slip that she might not be the sports enthusiast her previous bouts of passion might have you believe. “At night if my husband is watching TV and watching football, I have my little book and I put something in my ears so I don’t hear it and I put my light [on] and have my book and I’m like, ‘Ohhh.’ He’s feeding his soul and that’s important to him to watch football. I only want to watch if I’m watching him.”

2015: Bündchen kicked off the year in Phoenix, Arizona, as Brady led the Patriots to Super Bowl victory against the Seattle Seahawks. The model rushed the field, along with son Benjamin and stepson John, following the big win, later posting a picture of herself and Brady on Instagram, with the caption “We are so proud of you daddy!!!”

Later that year, however, came “Deflategate.” While headlines and late night hosts run wild with the allegations that Brady had been aware of the Patriots’ decision to deflate footballs in a January playoff game, Bündchen stayed relatively silent throughout, despite pestering divorce rumors. Her only official statement came via a since-deleted Instagram, which read: “Nobody is perfect. But you can’t keep using that as an excuse to do wrong or not try to improve.”

2016: With Brady’s four-game suspension in place, Bündchen once again took to Instagram to address the situation, posting a picture of herself playing catch with Brady with the caption, “Don’t worry guys. I will keep him ready. #Brady’scamp #IwillwhatIwant” Later, when Brady returned to the field, Bündchen switched mediums, opting to livetweet the game. “that’s the way, uh-huh, uh-huh I like it! #gopats,” she wrote as the Patriots took home a victory.

2017: It seems that Bündchen’s coaching has paid off. Brady once again led the New England Patriots in the Super Bowl LI–wearing a necklace with protective powers given to him by the model, no less. “She gave me this [necklace] for protection, and she’d be really happy that I’m wearing it because she doesn’t like anyone hitting me. She always says, ‘Throw the ball really fast, really fast.’ So that’s what I try to do,” Brady told USA Today. And it turns out, he did—all the way to a Super Bowl Victory. And per usual, his wife just about lost her mind, as captured perfectly in this video posted by none other than the NFL.

2018: Another Patriots Super Bowl appearance, another news cycle of Gisele-focused headlines. This year, the supermodel gave us plenty to go nuts over. During the game, she wore a t-shirt emblazoned with her husband’s jersey number on it, and famously (read: was made into a meme) chugged red wine when the game didn’t quite go the Patriots’ way. Perhaps that alcohol was to blame for her post-loss comments, when she reportedly told her children, “Sometimes you have to let other people win.” She later clarified on Twitter, writing, “Just to be clear. No one “let” anyone win. People win because of their own merit. Tired of people twisting my words to create drama that doesn’t exist!” So, there you have it!

Gisele Forever: A Supermodel’s Career in Pictures

Gisele Bündchen for Vanity Fair, 2009. Photo © Mario Testino / Taschen.

Gisele Bündchen in “Hothouse Flower,” photographed by Juergen Teller, styled by Jane How; W magazine June 2005.

Gisele Bündchen photographed by Juergen Teller for a Sonia Rykiel campaign, 2014. Photo © Juergen Teller / Taschen.

Gisele Bündchen for Vogue Brasil, 2015. Photo © Paulo Vainer / Taschen.

Gisele Bündchen for V Magazine, 2004. Photo © Inez and Vinoodh / Taschen.

Gisele Bündchen photographed by Mario de Janeiro Testino, 2001. Photo © Mario Testino / Taschen.

Gisele Bündchen for Pirelli Calendar, 2006. Photo © Mert Alas and Marcus Piggott / Taschen.

Gisele Bündchen in “Kiss the Sky,” photographed by Mert Alas and Marcus Piggott, styled by Alex White; W magazine August 2008.

Gisele Bündchen, 2016. Photo © Taschen.

Gisele Bündchen, 2016. Photo © Taschen.

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