Now that Dysport (which was test-named Reloxin and has been used in the UK since 1991) will soon be available in doctors' offices, we're curious to see which one will come out on top. The two formulas employ the same mechanism and are, say physicians, nearly indistinguishable. Medicis and Allergan already make competing hyaluronic acid wrinkle fillers (Restylane and Juvederm, respectively). Can we expect a price war between the two wrinkle busters? Devotees of the creaseless look can only hope.

Read our October 2008 story about Medicis and its feng shui-loving CEO, Jonah Shacknai, here.

Photo by Kyle Ericksen