Turns out the Jeeps, which were produced in honor of Lilly's 50th anniversary this year, were brought out yesterday when the company's design director appeared on the Martha Stewart Show. After the taping, the whole audience of Lilly fanatics (to get on the show they had to write letters explaining their love for the label) came back to the store for a party.

Finally, in case you're wondering, the Jeeps are available at $25,000 each; a few hard-core Lilly devotees have actually purchased them.

Read our recent profile of Lilly Pulitzer HERE