How did the collaboration come about?
When the store first opened in New York, a friend and I went in and it just seemed like its own world. Even the name itself is such a mysterious name. Like, who would name a store Opening Ceremony? And uh, it just seemed modern in that way that like everything is now interconnected, happening in all cities at all times simultaneously. It's like a post-Google, post-MySpace kind of world where it's more combinations that tie everyone together than geography.
Are you a big shopper?
No, but, I mean, if I need a pair of pants... Actually I bought a pair of pants there last year and they still haven't fallen apart.
Well, that's good. Was it your idea to do something related to the movie with Opening Ceremony?
Yes. I met Humberto a couple of years ago -- he's friends with my cousin. And I was wearing one of his jackets at the time, a jacket that I wore probably every day for a year. Then when I ran into him again about six months ago I asked him about [a collaboration for the film]. It's a big Warner Brothers movie so we have the potential to do all kinds of tie-ins.
Are you doing anything else retail-oriented to promote the movie?
We're doing shoes with Lakai shoes, a skateboard shoe company, we're doing skateboards with my skateboard company, Girl Skateboards, and we're doing some stuff with Urban Outfitters.
Back to the Opening Ceremony jacket that you said you wore for a year straight. Just what was it about it?
I liked it because it had this Han Solo/Empire Strikes Back vibe. I'd always wanted a jacket like that.