On Saturday night the downtown fashion and party crowd ventured into the NYC no-man's land that's currently being rebranded as the Madison Square North Historic District. The hipster restauranteur-impresario trio of Carlos Quirarte, Matt Kliegman and Taavo Somer were hosting a Halloween party in the future home of the NoMad Hotel.

Surprisingly popular were costumes in the religious vein, with Vanessa Traina as Mary Magdalene, Rogan Gregory as a bloodied Christ figure, and Narciso Rodriguez as a man of the cloth. (I myself went as the scariest thing I could think of—the Death of Print Media.) Lazaro Hernandez, Humberto Leon, Julie Gilhart, Philip Crangi and Charlotte Ronson were also in attendance. Hornitos Tequila was consumed with abandon while everyone partied to the beat of it-band The Drums. (The retro-cute Brooklyn-based group, who also played the closing party of the cult Japanese fashion line Number (N)ine's New York store, is increasingly becoming the fashion world's favorite band.)